India's food supply chain is broken.

The numbers are alarming. The solutions are few. Until now.

spices adulterated — FSSAI
0 %
buyers can't verify source — ICAR data
0 %
lost to food fraud annually
0 Cr

You buy a packet. You inherit the risk.

India's spice supply chain runs through fragmented mandis with no standardised traceability. Most buyers have zero visibility into where their spice was grown, who handled it, or how it was stored.

You can see the colour. You cannot see what made it.

Artificial dyes, chalk powder, sawdust — adulteration is designed to be invisible. Standard quality tests are routinely bypassed by suppliers who know exactly where the loopholes are.

Authentic Indian spices exist. They're just impossible to find abroad.

Indians globally crave authentic regional spices, not supermarket blends — yet no one delivers that promise at scale.

One bad batch. One lost contract.

Inconsistent quality is the silent killer of institutional trust. FMCG buyers, hotel chains, and food manufacturers lose confidence the moment a second delivery doesn't match the first.

We didn't fix the spice industry. We Rebuilt it

-why PHFPL

3,200+ mandis across 29 states. We work directly with farmers — no middlemen, no markups, no mystery origins. Every source documented before purchase

We source rare and premium varieties from some of the world’s most respected growing regions Zanzibar, Madagascar, Singapore, Vietnam, Peru, Turkey, Iran and beyond. Every origin is authenticated before it reaches Indian shelves.
Under our three brands – Srilola (Dryfruits and spices to your kitchen needs ), Haradin (rarest species , Ultra premium category) and Nufasal (specialty ingredients) we offer one of the broadest, most curated ranges of dry fruits, nuts, spices, millets, seeds and rare pantry staples in the market today.

We offer end-to-end private label and white-label solutions — from custom blends and formulations to pack sizes, packaging design, compliance, and fulfilment.

The scale to source the best.

The rigour to deliver only that.

This isn’t scale for the sake of scale. Every mandi relationship, every state covered, every country sourced from — exists so that when a spice reaches your kitchen, there is nothing to question.

Mandis we work with across India
0 +
States in our sourcing network
0
Countries we source rare varieties from
0 +
Food entrepreneur with mandi heritage
0 th Gen
Quality-checked — every batch, guaranteed
0 %

This is where promises become processes.

One of India's most advanced food processing facilities, purposely-built to close the gap between farm and fork — and eliminate every point where quality can fail.

We built this facility so you would never have to take our word . Come see it yourself.

Frame 117

Farm Sourcing

Every source partner is selected directly. Quality is assessed at origin before a single kilogram is purchased.

Frame 123

Mandi Procurement

Grain-level grading at 3,200+ mandis. Only what meets our standard enters our supply chain — the rest doesn't.

Frame 125

In-House Processing

Grading. De-stoning. Sorting. Sterilising. Every step happens inside our facility, under our supervision no outsourcing, no blind spots.

Frame 121

Lab Testing & Certification

Every batch is independently lab-tested before packaging. If it doesn't pass, it doesn't ship. Simple as that.

Frame 119

Packaging & Dispatch

World-standard hermetic sealing. Fully traceable dispatch. Every delivery backed by complete batch documentation.

EXPLORE

Our collection

Healthy food. Healthy people. Healthier communities.

This has been our mission for six generations. Not a tagline we adopted. A responsibility we were born into.

K. Naga Srinivas
Managing Director, Padmaja Herbs & Foods Pvt. Ltd.

Managing Director, Padmaja Herbs & Foods Pvt. Ltd. Naga Srinivas didn't enter the spice business — he grew up inside it. Across six generations, his family built working relationships with over 3,200 mandis across India. Not supplier networks. Trust networks.

When he founded PHFPL, the vision was simple and radical in equal measure: build the supply chain that should have always existed. One that owns every step, documents every batch, and never passes the accountability problem to someone else.

Today, that vision serves Reliance Retail, Taj Hotels, and thousands of households across India — and increasingly, Indians across the world who refuse to settle for anything less than the real thing.

“The spice in your kitchen shouldn’t be a gamble. It should be a guarantee. That’s the only reason this company exists.”— K. Naga Srinivas, MD

Zero percent error

Ethical sourcing

Transparency

Zero wastage

Sustainable farming

Your family deserves food you can trust without guessing.

Start with the spice.

FOR CONSUMERS

Shop Pure foods now

For every home kitchen that believes what it cooks should be as honest as who it's cooked for.
FSSAI certified. Lab tested. Delivered fresh.

FOR BUSINESSES

Partner With Us / Bulk Enquiry

For institutional buyers, procurement teams, and FMCG brands who need a supply chain they can actually stake their name on.
Bulk orders. Dedicated support. Traceable every step.